Steven L. Burch
CEO, Entrepreneur, Founder of LeadingLane, Real Estate Broker/Owner
Appears in 107 Episodes
You Don't Have a Lead Problem—You Have a Conversation Problem | LeadingLane Podcast | Ep 108
We've all been there—watching "Potential Spam" flash across our screens and hitting decline without a second thought. In this episode, we share how answering unknown c...
How to Get ChatGPT to Recommend You as a Realtor | LeadingLane Podcast | Ep 107
In this episode, we break down exactly how one of Ashley's clients started showing up as a ChatGPT recommendation—and landed a listing appointment because of it. We di...
Nice Leaders Get Walked On. Kind Leaders Build Trust. | LeadingLane Podcast | Ep 106
In this episode, we explore the key difference between being a nice leader and being a kind leader—and why it matters more than you think. We discuss how avoiding conf...
Fire Horse Energy: How to Stop Playing Small and Start Leading Your Life | LeadingLane Podcast | Ep 105
In this episode, we explore what the Year of the Snake taught us about shedding old habits, relationships, and patterns that no longer serve our growth. We dive into w...
How to Build a Rental Portfolio One Property at a Time | LeadingLane Podcast | Ep 104
In this episode, we sit down with Ashley to explore how she built a thriving furnished apartment business by serving traveling nurses in her medical community. We dive...
When ChatGPT Becomes Your Client's Real Estate Attorney | LeadingLane Podcast | Ep 103
We dive into the growing trend of clients using ChatGPT to make real estate decisions—and why it's becoming a compliance nightmare. We share real stories of buyers ref...
Are You the Weather? How Leaders Set the Tone | LeadingLane Podcast | Ep 102
In this episode, we dive into how to handle negativity and criticism—whether it's from competitors, keyboard warriors, or even well-meaning colleagues. We talk about w...
Why Your Business Needs a "Hit by a Bus" Plan | LeadingLane Podcast | Ep 101
In this episode, we get real about what happens when life forces you to step away from your business—and why that's actually a good thing. We share how setting firm bo...
From Joking About a Podcast to 100 Episodes: Our Two-Year Journey | LeadingLane Podcast | Ep 100
We're celebrating our 100th episode and reflecting on nearly two years of showing up every week. We share how our mindset shifted from chasing likes to understanding t...
Are You the Fish That Doesn't Know It's Drowning? | LeadingLane Podcast | Ep 99
In this episode, we explore the uncomfortable truth that we're often the last ones to realize we're stuck in our own limiting patterns—just like fish are the last to d...
The 50-Year Mortgage: Quick Fix or Long-Term Trap? | LeadingLane Podcast | Ep 98
We dive into the hot topic of 50-year mortgages and whether they're truly the solution to housing affordability. We explore the equity concerns, compare them to credit...
How to Stay Connected Without the Sales Pitch: Real Relationships That Refer | LeadingLane Podcast | Ep 97
In this episode, we talk about what it really means to stay in touch with your people—and why it's more than just automation and email campaigns. We explore the differ...
The Funniest (and Most Embarrassing) Moments from Real Estate Showings | LeadingLane Podcast | Ep 96
In this episode, we share some of the funniest and most unexpected moments we've experienced while showing properties. From clients taking tumbles to discovering unusu...
Inspection Negotiations: Why Being Brutally Honest Saves Deals | LeadingLane Podcast | Ep 95
We're tackling one of the hottest pain points in today's real estate market: inspection negotiations that are causing deals to fall apart. We dive into why inspections...
Why Most People Freeze in Q4 | LeadingLane Podcast | Ep 94
We dive into Ashley's recent Small Business of the Year award for Next Home Hub City and what that recognition really means after five and a half years of building thr...
Real Estate Doesn't Have to Be 24/7: Setting Boundaries Without Losing Business | LeadingLane Podcast | Ep 93
We're coming off vacation and diving into a topic that hits home: real estate is a 24/7 career, but that doesn't mean you need to be. In this episode, we talk about th...
Stop Ignoring Opportunity: Why That "Spam" Call Could Be Your Next Deal | LeadingLane Podcast | Ep 92
In this episode, we challenge the automatic assumption that WhatsApp leads are spam. We share a recent success story where what appeared to be a typical spam inquiry a...
Building Your Contractor Network: The Secret to Seamless Transactions | LeadingLane Podcast | Ep 91
In this episode, we dive deep into the inspection and repair process, focusing on why agents should never do repair work themselves. We discuss the importance of build...
Finding Your Voice Without Losing Your Business | LeadingLane Podcast | Ep 90
In this episode, we tackle one of the biggest challenges facing real estate professionals today: navigating the social media landscape. We discuss how to find that swe...
September Safety Check: Are You Protecting Yourself as a Realtor? | LeadingLane Podcast | Ep 89
We dive deep into Realtor Safety Awareness Month, sharing the safety protocols we've learned the hard way and the ones we should all be using. From verifying unknown c...
Flip the Script: Why Winter Could Be Your Best Time to List | Leading Lane Podcast | Ep 88
In this episode, we challenge the conventional wisdom that winter is the worst time to list your home. We explore how reduced competition during winter months can actu...
Home Inspection Tips Every Real Estate Agent Needs to Know | LeadingLane Podcast | Ep 87
We dive deep into how the real estate market is shifting away from the "no contingencies" frenzy and why pre-inspections are becoming essential again. We share real ex...
From Caterpillar to Butterfly: Opinions, Burnout & Growing Through Change | LeadingLane Podcast | Ep 86
In this episode, we tackle the reality that everyone has an opinion about how we work, live, and conduct business. We discuss how to build thick skin over time, handle...
Cutting Through the Fluff | LeadingLane Podcast | Ep 85
In this episode, we explore how cutting through the fluff and having direct, honest conversations leads to better outcomes in real estate. We discuss why over-preparin...
Leadership When Everything Feels Like a Sh!t Show | LeadingLane Podcast | Ep 84
In this episode, we dive deep into how leadership energy flows downhill, especially when the real estate market feels chaotic. We share real examples of staying calm d...
The Hot Potato Strategy: How Smart Agents Turn Rejections Into Closings | LeadingLane Podcast | Ep 83
In this episode, we dive deep into why you should never let a transaction die in your hands, even when faced with lowball offers or difficult negotiations. We share re...
If You Could Build Your Dream Home, What Would You Add? | LeadingLane Podcast | Ep 82
In this week’s episode, we take a break from the norm and have some fun dreaming big. We talk about our dream homes—unnecessary but awesome features included—like tunn...
The Zero Out Protocol: A New Standard for Accountability | LeadingLane Podcast | Ep 81
In this episode, we break down the “zero out” protocol—a mindset shift around emails, texts, and daily priorities. We explore how structure can protect your energy, ho...
The Anti-Salesy Newsletter That Builds Loyalty | LeadingLane Podcast | Ep 80
In this episode, we dive into why most newsletters fall flat—and how Ashley flips the script. We talk about building real connection through consistent outreach, blend...
HGTV, Small Town Growth, and Big Vision with Ben Argall | LeadingLane Podcast | Ep 79
In this episode, we sit down with our friend and HGTV-featured broker, Ben Argall, to dive into his creative journey from young artist to real estate developer. We tal...
