LeadingLane Podcast

In this episode, we tackle one of the most frustrating challenges in real estate—stale listings that just won't move. We break down what agents should actually be doing to get a property sold, from regular CMAs and description refreshes to having those tough but necessary conversations with sellers. We also dig into what not to do, including why pulling a listing off the market to "reset" days on market is a disservice to your seller. Plus, we explore the concept of "buying the listing" and why honest pricing from the start saves everyone time and heartache.